European regulatory authorities issue updated disclosure mandates for online creators under the Digital Services Act: what you need to know.

BRUSSELS — The European Commission has published updated operational guidance clarifying commercial disclosure obligations for independent digital creators reaching audiences within the European Union under the Digital Services Act (DSA).

Mandatory Commercial Disclosures for Subscription Accounts

Under the revised enforcement framework, creators operating as commercial entities (defined as generating regular economic revenue from memberships, digital downloads, or sponsored partnerships) must ensure clear transparency measures:

• Commercial Identification: Platforms must display verified business registrations or registered agent contact details for business-tier creators.
• Algorithmic Transparency: Creators utilizing synthetic AI personas or automated chat agents must provide explicit labeling informing users that they are interacting with generative software.
• Subscription Cancellation Parity: European subscribers must be provided with a one-click cancellation path matching the ease of the initial registration flow.